UN 
In 2023, Turkish white goods giant Arçelik launched “NEO”, the first washing machine supported by artificial intelligence. Thanks to Optimix technology, this machine self-determines the most suitable washing program for the clothes inside.
Optimix technology automatically detects the weight, fabric type and dirt level of the clothes thanks to sensors on the front door of the washing machine. Using this information, it creates the most suitable washing program for the best cleaning of the clothes.
Optimix technology also helps to reduce the washing machine’s energy and water consumption. This is because the machine washes according to the needs of the clothes each time. This prevents unnecessary energy and water consumption.
Arçelik’s artificial intelligence-supported washing machine stands out as a sustainability-oriented product. Because it contributes to the environment by reducing energy and water consumption.
Positive Reactions from Consumers
Arçelik’s artificial intelligence-supported washing machine received positive reactions from consumers. Consumers appreciated the machine’s ability to reduce energy and water consumption and ensure the best cleaning of clothes.
Arçelik plans to bring Optimix technology to other white goods products.
